Kolab Advertising · Reklam In design
Every campaign in one plan, judged by sales
Kolab Advertising puts your boosted posts, radio spots, banners, flyers and WhatsApp offers on one calendar, with a rupee budget you can see and pace. When a campaign ends, it is judged against real sales from your till, not against likes.
- One planner across social, search, WhatsApp, radio, press and banners
- Budgets in rupees, including the true cost of USD-billed ads
- Promo codes and QR so offline ads finally report back
- Sales lift measured against till data from Kolab Retail and F&B
Made for
Marketing money deserves the same respect as payroll
For most Mauritian SMEs, marketing is a boosted Facebook post when sales dip, a radio spot bought because the salesman called, a banner at the roundabout nobody measures, and a WhatsApp blast from someone's personal phone. Money goes out in rupees; results come back as a feeling. Nobody in the room can answer the only question that matters: what did the Divali campaign actually sell?
Reklam treats every campaign, online or offline, as one plan with a rupee budget, a start, an end and a result. The radio spot carries a promo code, the banner carries a QR, the broadcast goes to an opt-in list, and when the campaign window closes, Reklam lays it over your real sales and tells you plainly: spent, reached, sold, learned.
It is in design now, and it is built from parts the Kolab family already runs: the platform WhatsApp channel, Launchpad result tiles, till data from Kolab Retail and F&B, and promo code patterns proven across the products. Founding businesses and agencies get to shape it, in English, French or Kreol, with every alert on WhatsApp.
In design, built from working parts
Reklam is in design, and we are looking for founding businesses and agencies to shape it. The parts that matter most are not being invented from scratch: they are working pieces of the Kolab platform being pointed at marketing.
- The platform WhatsApp channel already sends notifications across Kolab: Reklam adds broadcasts done right, with opt-in and unsubscribe built in
- Kolab Launchpad tiles will carry campaign results to your phone and the wall TV
- Kolab Retail and F&B till and order data supply the sales baseline that lift is measured against
- Promo code and QR patterns are already proven across the family; Reklam turns them into offline attribution
Modules
Everything inside Kolab Advertising
Every module is a brick. Start with what hurts most, snap on the rest when you are ready.
Campaign Planner
One calendar across social, search, WhatsApp broadcasts, radio, press, banners and flyers, planned around the festival year.
Rupee Budgets & Pacing
Planned, spent and left, per campaign and per month. No USD surprises from ad platforms hiding in card statements.
Creative Library
The artwork per channel and size, with approvals and versions. No more finding the logo in someone's old email.
Promo Codes & QR
The radio spot carries a code, the banner a QR. Offline ads finally report back.
WhatsApp Broadcasts
Opt-in lists, rate limits and unsubscribes honoured, sent from the business identity, never a personal phone.
Boosted-post Discipline
Small tests before big spends, with plain-words results per post.
Sales-lift Measurement
Campaign windows laid over till and order data from Kolab Retail, F&B and the family. A campaign is judged by sales, not likes.
Lead Inbox
Form fills, DMs and replies land in one inbox with follow-up status. Nothing lost in notifications.
Festival Calendar
Divali, Eid, Chinese New Year, Independence Day, Mother's Day, fin d'année and the tourist high season, pre-loaded as planning moments.
Agency Client Folders
A plan and a report per client, white-label, all run from one screen.
Results Reports
A monthly plain-words report anyone can read: spent, reached, sold, learned.
Estate Signals
A working pixel, a live landing page and an answering WhatsApp line feed your Estate Score lightly. An ad pointing at a dead page costs points.
Reviews & reputation
Post-job and post-stay review requests on WhatsApp: celebrate the fives publicly, route the ones privately, reply to all of them.
A closer look
How Kolab Advertising feels day to day
One calendar for the whole marketing year
Every campaign sits on one board, from the first idea to the lesson learned. The festival year is pre-loaded, so Divali sweets get planned in September, not boosted in a panic the week before.
- Festival moments and the tourist season pre-loaded as planning anchors
- Each campaign carries its channels, budget, creatives and code in one card
- Campaigns end in Learning, not in silence: every one closes with a result
Every rupee reports back, even offline
A promo code on the radio spot, a QR on the banner, a campaign window over your till data. Reklam gives the roundabout banner the same accountability digital gets, and flags the ad that points at a dead page.
- Code uses and QR scans tie offline spend to real orders
- Sales lift computed from Kolab Retail and F&B till data, or your own entries
- A red flag the moment a live campaign's landing page goes down
WhatsApp offers done properly
The most effective channel in Mauritius is also the most abused. Reklam sends offers from the business identity to people who said yes, paces the sends, honours every unsubscribe, and logs replies as orders and leads.
- Opt-in lists with consent recorded, DPA 2017 respected
- Rate limits and quiet hours, so offers never feel like spam
- Replies become orders or leads in the inbox, not lost chats
Spent, reached, sold, learned
One page, plain words, real rupees. The owner reads it in two minutes; the agency sends it under its own name and watches retainers renew. Every number traces back to a campaign, a code or a till.
- Four honest numbers, not forty vanity metrics
- White-label per client for agencies, with the client's logo
- Lessons carry forward: next Divali starts from this Divali's report
Local by design
Marketing the way Mauritius actually buys
Reklam is not a dollar dashboard with the currency changed. The festival year, the radio, the roundabout and the rupee are the starting point.
The festival year
Divali, Eid, Chinese New Year, Independence Day, Mother's Day and fin d'année are the real marketing calendar, pre-loaded and planned ahead.
Radio and roundabouts
Offline media still moves Mauritius. A code on the spot and a QR on the banner give them the measurement digital always had.
True rupee cost
Social platforms bill in USD to a card. Reklam converts every charge so a campaign's real rupee cost sits next to its real rupee sales.
Two rhythms, one plan
Tourist high season and local month-end paydays pull in different directions. The planner shows both, so budgets follow the buyers.
Trilingual creatives
The same campaign in English, French and Kreol Morisien, tracked as one campaign with three voices, not three mysteries.
Small budgets, most discipline
Rs 5,000 wasted hurts a snack more than Rs 500,000 hurts a group. Reklam is built for the business where every rupee is felt.
Boost in Kolab Advertising
Kolab Boost rewards marketing discipline, never spend. Nobody earns a badge for burning budget; teams earn them for tracking, testing and learning.
Hygiene streaks
Every live ad with a tracked destination and a working page extends the streak. One dead link resets it, visibly.
Learning badges
A documented test beats a lucky guess. Badges go to written results and honest post-mortems, win or lose.
Target celebrations
When a campaign beats its sales target, the whole team gets the moment: a Launchpad tile, a cheer, points shared.
In the wild
What it looks like in real businesses
Discovered its Rs 3,000 boosted posts sold less than a Rs 900 WhatsApp broadcast to its own regulars. The next festival budget went where the orders were.
Put a QR and a promo code on the roundabout banner it had rented for years. For the first time, the banner reported back: 48 scans, 11 showroom visits, 3 sales.
Runs twelve client calendars from one screen, with a white-label monthly report per client. Retainers renew because clients finally see what they got.
Pricing
Kolab Advertising pricing, in rupees
Indicative launch pricing, per organisation per month, VAT excluded. Unlimited teammates at every tier. Ad spend is always your own, paid directly to the platforms: Reklam never marks up media.
Reklam Solo
Plan one brand properly.
- 1 brand
- Campaign planner and festival calendar
- Rupee budgets with pacing
- Promo codes and QR tracking
Reklam Biznes
The full loop: plan, spend, measure, learn.
- Everything in Solo
- Sales-lift measurement on real till data
- WhatsApp broadcasts and the lead inbox
- Monthly plain-words reports
Reklam Agency
Every client, one screen, your name on the report.
- Everything in Biznes
- Client folders with white-label reports
- API access
- Priority support
Prices per person per month, VAT excluded. Annual billing takes two months off. Indicative pricing: nothing is charged before general availability, and pilot customers lock their launch price for two years.
Questions
Asked all the time
Reklam is in design. What does that mean for me?
Do you place the ads or take a cut of media?
Can I measure sales lift without Kolab Retail or F&B?
Are WhatsApp broadcasts legal and safe?
What is the Estate Score?
What happens to campaigns during a cyclone?
Family
More from Kolab Sales
Kolab CRM
KliyanEvery client, every conversation, every promise: leads from WhatsApp and email into one pipeline, with renewals that never slip.
Kolab Commerce
BazarFull online selling for Mauritius: your own branded webshop or a multi-vendor marketplace, with local payments, island delivery zones and WhatsApp order updates.
Know what the Divali campaign actually sold
Reklam is in design, and founding businesses and agencies are wanted now. Bring one real campaign, and help shape the plan, the codes and the report you have always wanted.